Heyday
Our 35th Anniversary

We invite you to join us in telling the story of our 35th year. As we post updates on our events, highlights of books in progress, and anything else that gets us excited, please feel free to join in on the conversation. And we’d love to hear any stories you may have about Heyday. To submit a Heyday story, email . For more information on Heyday, visit Heyday at 35 Years.

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Archives

Jello Art of San Francisco
December 9, 2009 9:02 AM

Because December and Little Paper Planes Go Hand in Hand
December 7, 2009 10:42 AM

What's Your Favorite Car?
November 19, 2009 5:31 PM

Social Media for the Heyday Follower
November 17, 2009 1:17 PM

Heyday Holiday Book Sale and Open House
November 13, 2009 4:49 PM

Published by an Intern
November 4, 2009 10:32 PM

Publishing for the Digital Age?
October 30, 2009 8:54 AM


October 29, 2009 10:43 AM

Greetings from the Heyday Interns
October 27, 2009 11:20 AM

Win a Copy of Wheels of Change!
October 26, 2009 8:59 AM

Grizzly Bears in Berkeley?
October 26, 2009 8:36 AM

Wherever There's a Fight!
October 21, 2009 9:59 AM

Free Book Exchange
October 6, 2009 8:57 AM

Heyday Books on Display at the South Lake Tahoe Visitor Center!
September 25, 2009 4:23 PM

What Does Community Mean to You?
September 23, 2009 10:40 AM

Launch Party: A Community Organizer's Tale
September 15, 2009 9:36 AM

Bookshelves from Heaven
September 8, 2009 8:44 AM

Congratulations Jack Muir Laws!
August 21, 2009 9:50 AM

An Intern Tells All: My Summer With Heyday
August 17, 2009 10:24 AM

2010 California Writers Exchange Contest
August 14, 2009 3:13 PM

Episode 4: Dickens on Second Life
August 13, 2009 9:56 AM

From the New York Times to YouTube
July 13, 2009 3:28 PM

The ageless appeal of Norman Clyde...
June 26, 2009 12:02 PM

Gary Snyder and Tom Killion at Toby's Feed Barn
June 23, 2009 10:20 AM

Full-page treatment for Dream Street in the LA Times
June 3, 2009 12:52 PM

Mark Twain on Second Life YouTube video
June 1, 2009 4:36 PM

Tamalpais Walking does it again!
May 19, 2009 12:52 PM

The fall catalog is in!
May 14, 2009 3:45 PM

Exploring Yosemite's backcountry
May 6, 2009 4:42 PM

Heyday's May Day
May 6, 2009 2:50 PM

Gary Snyder and Tom Killion at Book Passage
April 30, 2009 11:24 AM

Wheels of Change
April 27, 2009 5:53 PM

The art of bookbinding
April 20, 2009 5:46 PM

Tamalpais Walking #5 on Chronicle bestseller list!
April 20, 2009 1:27 PM

Remembering Jim Houston
April 17, 2009 3:48 PM

Gold fever
April 17, 2009 2:44 PM

Timberline's Story
April 10, 2009 4:39 PM

Heyday Wordle
April 1, 2009 4:54 PM

Mother Goose off to a second printing
April 1, 2009 10:54 AM

Mary Austin on Second Life YouTube video
March 31, 2009 2:44 PM

Riverbig in the Chronicle & BookDragon
March 30, 2009 3:09 PM

Congratulations Gary Young!
March 13, 2009 3:27 PM

Another gopher sighting: Edges of Bounty
March 12, 2009 11:02 AM

Raymond Chandler's The High Window on Second Life
March 11, 2009 3:54 PM

Mother Goose in California debuts with a bang
March 9, 2009 5:21 PM

Heyday at 35 Years
March 3, 2009 4:27 PM

Mike Madison on gophers
February 26, 2009 1:55 PM

Visions of California before European contact
February 26, 2009 12:22 PM

Jello Art of San Francisco

10palaceM.jpgI'd never thought I'd use the word "Jello" and "Art" in the same sentence...

It's part of a show called You Art What You Eat at MASS MoCA (in North Adams, Massachusetts). While shows haven't been scheduled here in California, you can take a sneak peak at a holiday open studio this weekend. Liz Hickok is a San Francisco-based artist working in photography, video, sculpture, and now Jello. Visit her website for more San Francisco Jello Art.

Holiday Open Studio:
Sunday December 13th, from 2 to 7pm
1890 Bryant St. Studio #211 (at Mariposa St.)
San Francisco, CA 94110

Because December and Little Paper Planes Go Hand in Hand

Click for photos from the California College of the Arts Holiday Fair to inspire holiday gift ideas: http://www.sfgate.com/cgi-bin/blogs/wallflower/detail?&entry_id=53000

Here's one to get you started.

Dutch Door Press Photo.jpg

What's Your Favorite Car?

Thumbnail image for WOFCcover_color72.jpgThe winner of last month's newsletter giveaway wrote a short paragraph about his dream car and won a free copy of Wheels of Change: From Zero to 600 m.p.h.: The Amazing Story of California and the Automobile by Kevin Nelson.

"My dream car would be a 1932 Ford three-window coupe, fiberglass replica, because you wouldn't want to hot rod an antique. It would have a 331 cu. in. flathead engine that would be ported, relieved, stroked, and bored so it could do 140 mph plus. Naturally, it would have a competition clutch with a four on the floor and a set of Lake pipes. And I would have the pink slip. This is the kind of car songs are written about."--Chuck

Chuck is a supporter of the Arizona Center for the Blind and Visually Impaired. The organization offers classes and provides counseling and referrals to individuals, families, and other organizations.

Social Media for the Heyday Follower

In an effort to reach out to our loyal followers and readers, Heyday has hopped on the social media networking train. We are finding lots of ways to reach out to you through internet tools-such as Facebook, Twitter, and even this blog!

Facebook allows us to display tons of Heyday information in a unique and creative format. Our Facebook page includes sections for Noteworthy Books, Events, Heyday History, Giveaways, and links to other articles happening in the publishing world. Through Facebook, we have been able to put Heyday at your fingertips through the selections of valuable tools and links in one spot. And hopefully, we will start putting up pictures from events we hold so that those who had to miss out on them can see for themselves what Heyday is all about. With millions of people on Facebook, Heyday supporters only have room to grow!

Check us out on Facebook at: http://www.facebook.com/pages/Heyday-Books/180424692941

Our Twitter page is constantly updated by Heyday employees about publishing industry news, events, and of course our books. It is chalk full of links to outside articles and videos from many different people within the publishing industry and Heyday community. This social media tool is excellent for internet savvy individuals who want to stay up to date on what we are working on and what is influencing us from outside the Heyday realm. And if you follow closely enough you could get lucky and receive a free copy of one of our books!

Follow us on Twitter here: http://twitter.com/heydaybooks

So come on and join us as we expand our horizons and bring you Heyday's current news!

Heyday Holiday Book Sale and Open House

It's that time of year again. Holiday tunes start humming through everybody's head, the weather turns colder, and the shopping season begins!

Come to our Heyday Holiday Book Sale and Open House for a 25% discount off everything, yummy snacks, a behind-the-scenes office tour, and a presentation by Gary Bogue on how to live with urban wildlife.

Saturday December 5, 2 p.m. @ Heyday Books, 1633 University Ave., Berkeley, CA 94703

Published by an Intern

Hello Heyday aficionados. I am an editorial intern and am currently working on a literary anthology of California architecture. It promises to be a great book, but unfortunately can only promise to be so until the 2010 release date; look for, what I think is no longer the tentative title, Frozen Music.

But aside from that anthology project, and all that coffee and dry cleaning that, as an intern, I'm expected to pick up, I thought that I would share a little exchange, a sparring, that has been going on between Malcolm and I. It begins with my very large book of literary criticism that I carry to class twice a week. I want to say that there is something to the stuff, that I am taking a literary theory class for more than the pretensions that I can wear after telling someone that Walter Benjamin said it better. Malcolm says that reading the theory is like doing your taxes, and I can't disagree; the reading is a painful process. He also asks me if I'm in it for the story, and of course I say that I am; I'm all about the story. But perhaps not enough. After a few months at Heyday Books it becomes clear that Malcolm is all about the story.

Publishing for the Digital Age?

Earlier this week I had the opportunity to attend the NCBPMA Conference on Publishing in the Digital Age: Renaissance or Revolution. The panelists were established techies who utilize modern social networking to bring more attention to their professional work. One of the panelists, Matt Stewart, explained his publishing success story through Twitter.

Matt Stewart wrote a book about the French Revolution, but due to the recession he couldn't get a publisher to take on his book. So, Stewart turned to Twitter in order to raise interest in the novel he worked so hard on. Stewart would tweet pieces from his novel on to the website. After some time, Stewart gained many followers who eagerly waited to see how his stories would unfold. At the time of this blog's publication, Stewart's TheFrenchRevolution twitter account had over a thousand followers.  Since Stewart gained so much public attention with his effort to get his book published, a publisher finally came forth and took on Stewart's novel. What a lucky break for the budding writer.

Stewart was just one of many people dreaming to become the next literati. But through social networking he was finally able to get what he wanted--literary attention. The whole time I was at the conference, I couldn't help but wonder if these days anyone can get published through social networking. Now, I have never read Stewart's book and I am sure it is a noteworthy one. However, it does concern me that this sets a precedent where lackluster writers can get published just because they garner public attention.  While it is fantastic that there are ways that legitimate writers can gain attention, there needs to be a distinction between quality literature and public interest in an under dog's story. Otherwise, the quality of works that publishers put out will greatly decline because frankly not everyone is meant to be a professional writer.

So the question remains: does Twitter seem a viable resource for budding writers or should people still rely on publishers for the novels that line their shelves?


Heyday's publisher, Malcolm Margolin, reflects on how Wherever There's a Fight by Elaine Elinson and Stan Yogi began.

Greetings from the Heyday Interns


Interns have the perks of working for an organization and learning real world experience, business skills, and time management. As Heyday interns, we get the credit of breaking into the often impenetrable publishing world in the friendly atmosphere of a place eager to teach us. We get our hands dirty and have stories to tell about the new world we are totally immersed in. And who better to share our tales with than the followers of our very own Heyday? So we decided to start an "Intern Series."

As part of the "Intern Series" you lucky readers will get a first hand look into the every day activities and events the interns are working on. Every week one of the interns will write about what their specific job entails and how they keep Heyday's various departments running. For example, Kai's posts will describe what its like working in Sales and Events this busy publishing season, whereas Tim will write about the copious tasks involved in Editorial and I will tell the news of the Marketing and Publicity department. Each intern will bring witty, intelligent, and unique stories from deep inside the publishing world of Heyday that will allow you to see what really goes on each day.

Stay tuned for some wonderfully insightful reads!

Win a Copy of Wheels of Change!

Thumbnail image for WOFCcover_color72.jpgWe're a little obsessed with cars this month thanks to a new book that's coming out in November about California's car culture. Wheels of Change: From Zero to 600 m.p.h.: The Amazing Story of California and the Automobile by Kevin Nelson tells the story of California's long, enthusiastic love affair with cars.

Our free giveaway this month is (can you guess?) a copy of Wheels of Change. To win, email news@heydaybooks.com before November 6, and tell us about your dream car (or would you choose not to own a car?) in under 100 words. One winner will be chosen at random and will be given the opportunity to highlight a nonprofit group in our next e-newsletter. We're planning on reprinting your entry in our blog and our next newsletter, so if you'd rather remain anonymous, please mention this in your submission.

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