a b o u t   h e y d a y

Our Mission

Heyday is an independent, nonprofit publisher founded in 1974 in Berkeley, California. We are a diverse community of writers and readers, activists and thinkers. Heyday promotes civic engagement and social justice, celebrates nature’s beauty, supports California Indian cultural renewal, and explores the state’s rich history, culture, and influence. Heyday works to realize the California dream of equity and enfranchisement.

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Heyday’s History

Heyday was founded by Malcolm Margolin in 1974 when he wrote, typeset, designed, and distributed The East Bay Out, a quirky, personal, affectionate guide to the natural history of the hills and bayshore around Berkeley and Oakland. Out of this modest first effort a major California cultural enterprise has taken shape. Heyday publishes around twenty books a year, founded two successful magazines—News from Native California and Bay Nature—and has taken a lead role in dozens of prominent public education programs throughout the state.

From the start, Heyday has worked in partnership with many of California’s leading cultural organizations. We have produced distinguished books together with the Bancroft Library at the University of California, Berkeley; the California Historical Society; the California State Library; the Los Angeles Times; Santa Clara University; Sierra College Press; Save the Redwoods League; Yosemite Conservancy; and many others.

In 2016, Margolin retired from Heyday. The organization is now co-led by Steve Wasserman and Gayle Wattawa. In 2018, Heyday began national distribution for our books with Publishers Group West (an Ingram brand), one of the country’s leading distributors. As we approach our second half century of publishing, we invite you to learn more about Heyday and become part of our community.

Our Team

Board Members

Steve Wax, Chair
Managing Partner
The Cooke Wax Partnership
Sebastopol, CA

Brian Kenny, Vice Chair
Director of Collections and Archives & Technology Manager
Hearst Western Properties at Hearst Corporation
San Francisco, CA

Whitney Green, Treasurer
Former Senior Vice President of Physical Production
Walt Disney Pictures
Santa Monica, CA

Don Franzen
Entertainment Attorney
The Law Offices of Funsten & Franzen
Beverly Hills, CA

Bruce Goldsmith
Author, Screenwriter, and Playwright
Past President, PEN USA
Los Angeles, CA

Lizbeth Hasse
Creative Industry Law and JAMS
San Francisco and Berkeley, CA

Catherine Kanner
Catherine Kanner Design & Illustration
Los Angeles, CA

Zachary Karabell
River Twice Research
New York, NY

Marty Price
Former Teacher, Oakland and Berkeley Unified School Districts
Former Vice Principal, Oakland Technical High School
Oakland, CA

Dr. Rose Soza War Soldier
Assistant Professor, Native American Studies and Ethnic Studies
California State University, Sacramento
Sacramento, CA

Megan Vered
Writing Workshop Facilitator
San Rafael, CA


Guy Lampard, Chair Emeritus
Senior Advisor
Aperio Group
Mill Valley, CA

Advisory Council

Susan D. Anderson

Lindsie Bear

Miranda Bergman

Nesbit Crutchfield

Frances Dinkelspiel

Roxanne Dunbar-Ortiz

Dave Eggers

Juan Felipe Herrera

Maxine Hong Kingston

Praveen Madan

Benjamin Madley

Kimberly Cox Marshall

Pablo Menendez

Innosanto Nagara

Viet Thanh Nguyen

Emiko Omori

Renée Richard

Greg Sarris

Jeffrey Henson Scales

Anola Small

Amy Tan

John Tateishi

Lewis Watts

Andree Abecassis and Steve Wasserman at the new Heyday office, November 2018. Photo by Wendy Ruebman.

In loving memory: Andree Abecassis

November 5th, 2020

A message from Steve Wasserman about Andree Abecassis:

It saddens me greatly to share with you the news that our wonderful Board member, Andree Abecassis, died on November 4th, 2020. She was on the eve of her eighty-second birthday. A malignant and virulent pancreatic cancer carried her away. I spoke with her last week when she returned from the hospital, which she had entered two weeks ago. After several days’ observation, the doctors informed her that there was nothing more they could do for her and advised her to return home and call hospice. They said they were sorry. She replied, in her characteristically blunt and unsentimental fashion, “No shit.”

Her condition worsened and her decline was swift. She wanted me to be sure to let everyone know how much she enjoyed being a part of Heyday, how she loved the biweekly lunches with authors we held prior to the pandemic, how she reveled in our mission, doing what she could in every way to put wind in our sails.

She grew up in New York, the daughter of the first woman to graduate Brooklyn College (a mother who, by the way, died two years ago at age 104 and who was the longtime head of the Ann Elmo Literary Agency, in which work Andree was her aide-de-camp). After a long career as a professional photographer, contributing to such magazines as Life and Look, she moved to Berkeley in the early 1980s and quickly thrived in a community of shared convictions and passions. She was enormously intelligent, plainspoken, completely knowledgeable about publishing, stoic, clear-sighted—in a word, an adult. I had the good fortune to be introduced to her four years ago by my parents who were among her closest friends.

She will be missed.