Agritourism and Nature Tourism in California

From bed and breakfasts to U-pick orchards, cooking classes to wine and olive oil tastings, the ever-popular corn maze to school trips, the agritourism arena has emerged as a viable financial option for many farms and ranches. Inside you’ll find easy-to-use worksheets and activities that will walk you through the steps needed to determine if agritourism is for you. You’ll find everything you need to create business and marketing plans that can make your operation a success.

Published by University of California’s Division of Agricultural and Natural Resources